Mary Ann Osborn
Direct of Sales for Century Plaza Residences
1999 Avenue of the Stars
Los Angeles, CA 90094
To Whom It May Concern:
This letter is my personal recommendation for Mary Cronin. Until just recently, while at Related as their SVP of Sales, I worked with Mary Cronin on The Seychelle and The Waverly in Santa Monica, a total of 158 residences ranging from $1M to $19M. During the time we worked together we were successful in achieving the highest price per square foot in Santa Monica on sales. Additionally, I have learned with over $1 billion in sales, that a resale agent with no new home experience is not an asset in closing a sale, as there are so many nuances in new development that are not found in resales. Her interpersonal skills are exemplary and appreciated by everyone who works with her.
Furthermore, she has continued to set records in the resales of both buildings. Her success was a direct result of the sales and marketing plans designed and implemented by her. Her intimate knowledge of the area and the nuances of selling new homes was invaluable in converting customers to buyers.
Besides being a joy to work with, Mary Cronin is a take-charge person who is able to present creative ideas and communicate the benefits while matching the customer with the correct residence. Additionally she knows how to sell the higher value because she believes in the product and knows she has a fiduciary to the Seller. Moreover, she has successfully developed several marketing plans for other new home developments which have resulted in increased annual revenue.
She has proven that she can be trusted to deliver a successful close on a tight schedule.
If it’s not obvious already, I highly recommend Mary Cronin for employment in any new home sales development. She is a team player and would make a great asset to any organization. If you have any further questions with regard to her background or qualifications.
Mary Ann Osborn